This project was a live brief from Barnaby’s Brewhouse. The brief was to re-brand their series of ethical beers and ales, the most prominent being Ethicale. The problem was that their current branding did not showcase how special their brewhouse actually was, and there was a disconnect between the branding and their 18-22 year old target audience.

My concept gives a fresh face to all of the beers, taking inspiration from lava lamps whilst still staying connected to the theme of helping the earth, and having a bright colourful design that appeals to young adults.